In the previous article, we discussed “Which type of eyewear suits a heart-shaped face?”. In this article, let’s talk about “Why are eyeglass frames are so expensive?”.
Frame Materials
Plastic frames are often used for rimless glasses, but they are not very resistant to corrosion and break easily. The plate is a new type of plastic, and it is light and has high hardness, not easy to deform, but the surface is easily corroded by sweat. TR90 has features of wear resistance, good chemical resistance, solvent resistance, weather resistance, not burning, high-temperature resistance. Plastic steel does not contain any metal, but it is a kind of high-strength molecular material, lighter than TR90. They have a higher level in corrosion resistance and strength and other aspects. The frames made of good materials are more comfortable, durable, and textured in daily wear, and will not cause skin allergies. Plate, titanium, TR90, alloy are the most used materials on the market at present. The price is in dozens of yuan to hundreds, thousands of yuan.
The Processing Technology
Good frames and bad frames are very different just in how they feel. The bigger the brand company, the more money it invests in the design, research and development, production equipment, and equipment of the lens frame every year, so as to improve the wearing comfort and improve the combination and precision of the lens. Even if for the general assembly line, the processing process is also very complicated. The most expensive things to make by hand are labor and time.
Brand Design
Designers pay a lot of time cost and brainpower cost, as well as knowledge and creativity. Sunglasses from luxury brands often combine their iconic elements with high quality. They are delicate, durable, and recognizable. The comfort and durability of wearing, as well as the fine workmanship of the sunglasses themselves, reveal the texture and taste invisibly.
Physical Store Costs
The industrial chain has factories, brand owners, regional general agents, retailers. Each link needs to share the risk and profit. They have high operating costs. In addition to the well-known rent, they have the costs of labor, decoration, and so on. There is another important reason. It is the inventory loss because of the style problems. This aspect of the cost must be amortized. From the structure and appearance design of the glasses frame, the development and application of raw materials, processing technology, to manufacturing equipment and procedures, the actual cost may be much higher.
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