In the previous article, we discussed “Are cat-eye sunglasses still in style in 2021?”. In this article, let’s talk about “Why do so many Indians like to wear sunglasses?”.
Sunglasses are indeed eye protectors.
People all know that the higher intensity of ultraviolet light is and the longer the time is, the higher the risk of cataracts is for the old. A cataract increases too fast, so the cataracts probability in the south is usually a lot higher than in the north. But the cataract in the plateau is higher than in plain. Most of them are closely related to the sunlight. And there are a lot of people who like sunbathing, looking directly at the sun but do not protect the eyes so it is probably to get cataracts. However, the sun is more intense than in the domestic district. It is not unreasonable for foreigners who like wearing sunglasses.
Sunglasses have different colors.
The color of Indians’ eyes is not dark, with the color of green or blue and gray, they are especially afraid of the sun, the sun is blue, the foreigners who have blue eyes really will be blinded by the sun's rays. I have stayed abroad for many years, deeply understand the stimulation of the sun, people need sunglasses not for a cool appearance but for protecting the eyes.
Vision Industry Needs
One-third of Indian needs corrective vision, including 15 million people with eye diseases and 2 million blind children. Without question, the vision industry in India is a large market. Although the industry started late in India, it is growing fast.
Climate factors
Climate factors in different regions affect the demand for sunglasses, and having more than one pair of sunglasses is becoming a trend. India is the largest country in South Asia and has a wide variety of climatic zones, for example, the tropical climate in the south, the temperate and alpine climate in the north of the Himalayas, and continuous snowfall in winter in the highlands we know. Climate factors in different regions affect Indian consumers' demand for sunglasses. For example, in northern cities such as Delhi and Gurgaon, and southern cities such as Bangalore, there is a growing interest in sunglasses for health and fashion reasons, and eyewear products are becoming a fashion accessory. Branded sunglasses are becoming more popular with middle-class consumers, and are really increasing faster than other eyewear products. From 2014 to 2017, the average annual growth rate of sunglasses was 16.9%, higher than that of myopic glasses (11.4%). Double-digit growth in sunglasses and eyeglasses is expected to continue until 2023.
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