In the previous article, we discussed “What is the best sunglasses brand for women?”. In this article, let’s talk about “Warby Parker Main Competitors In 2021”.
Nowadays, there are many well-known eyewear brands for us to choose from, such as Ray-Ban, Bolon, Oakley, etc., but they are more expensive. Nevertheless, in the past few years, many emerging brands of sunglasses have been appeared, such as Eyebuydirect, Warby Parker, Zenni Optical， KoalaEye, Hawkersco, etc. The styles of these brands are fashionable and the update cycle is fast. For these emerging sunglasses brands, they attract the younger generation of consumers with their characteristics?of convenience, fast?updating, and fashion. The important thing is that their price is affordable and worth buying. Do you know any things about these emerging brands?
Warby Parker
Not long after Neil Blumenthal founded Warby Parker, the eyewear e-commerce startup became famous for its $95 retro eyeglass frames. Today, Warby Parker has become everyone's favorite brand and maintains a rapid growth. Fashionable glasses, coupled with its customer-centric strategy, and a socially conscious business model have won the company a large number of customers and attracted many top investors. Warby Parker opened the offline experience store near Soho, New York, just across from the Apple store, next to Ralph Lauren.
Warby Parker's glasses material is cellulose acetate divinegar plastic grade, from an Italian family business. The frames are assembled in China, and like many competitors, and they are also carefully crafted on the production line. Because there are fewer middlemen, the price can be lowered. Warby Parker is mainly sold online, which means that its ease of use and personalization are the main strategies of its website. At the same time, Warby Parker allows customers to choose their favorite 5 pairs of glasses online, and select one or more of these 5 pairs of glasses sent to their door free of charge, and send the unnecessary ones back to Warby Parker.(https://www.koalaeye.com/collections/eyeglasses)
In addition to fashionable products and simple website design, Warby Parker has another great feature, the price. Most of its glasses are only $95. Even the titanium frame is only $145, and these prices also include shipping. The uniform price is another advantage of Warby Parker. When all commodity prices are the same, people will start to pay attention to other aspects. Like Warby Parker's customers, they pay more attention to the style of glasses and whether the glasses conform to their own style.
EyeBuyDirect
Founded in 2005, EyeBuyDirect is one of the largest eyewear chains in the world. They are committed to providing high-quality, diversified, and economical optical glasses to global customers. Not only can you find functional, stylish glasses and eyewear accessories, but they’re also a fraction of the price of traditional glasses. The eyewear EyeBuyDirect orders are of high quality and the company’s customer service is reliable. Prices are in the middle, and the return cycle is shorter than most.
Zenni Optical
In the e-commerce eyewear market, Warby Parker is well-known, but their market share is not as good as Zenni Optical. This lesser-known company has the largest market share, about 50%. Zenni was founded in 2003 and is a privately held company. So far, there has not been any external capital injection. The average annual growth rate is between 25% and 30%. In 2017, Zenni sold more than 4 million prescription eyeglasses, with revenue of US$176 million. Since its establishment, the company has sold more than 20 million pairs of glasses, which Zenni said is equivalent to 'sales of 1,000 physical stores in 5 years.' Although high-quality glasses are one of the reasons that they attract customers, the most critical factor for their success is that the price of their glasses is very favorable, ranging from US$6.95 to US$40 (including shipping).
KoalaEye
KoalaEye is a new brand of glasses. We have no middleman and no retail space overhead. The sunglasses are delivered to you directly from the factory. From concept, design to manufacturing, we control and supervise the entire process. This allows us to save on the cost and give you a favorable price. KoalaEye provides everyone with high-quality glasses at an affordable price. KoalaEye hopes that everyone can wear affordable sunglasses to make themselves look good. The high-quality but affordable sunglasses should be accessible to everyone.
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